Robin Saidov, with over 20 years of experience in the utilities industry, found the process of getting quotes for solar panels confusing and opaque. After moving three times and receiving more than 30 unclear solar panel quotes, Saidov recognized a widespread problem faced by countless homeowners. To address this, she launched Your Energy Footprint last year, an online course designed […]
Making Solar Energy Installation Easier for Homeowners
Meet Maggie Gerth, Props Luggage’s Designer
Hi, I’m Maggie Gerth, and I designed a new kind of suitcase called Props Luggage, which has legs that allow it to transform into a luggage rack, or if necessary, a small table or desk for busy travelers. I started designing the prototype for Props Luggage before the pandemic. Then, in March 2020, as global travel came to a complete […]
10 Simple Yet Effective Ways to Market Your Business During the Holidays
The holiday season is a golden opportunity for businesses to shine and boost their sales. Whether you’re a small startup or a big corporation, having a solid holiday marketing plan can make all the difference in maximizing your success. In this guide, we’ll delve deeper into each step to help you jumpstart your holiday marketing plan and make this season […]
How to Leverage AI to Kickstart Your Business
Starting a business can be daunting, especially with all the uncertainties and challenges that come with it. Fortunately, in today’s digital age, we have a powerful ally at our disposal: artificial intelligence (AI). AI can revolutionize the way you launch and manage your business, offering invaluable insights, streamlining operations, and enhancing decision-making processes. Without further ado, here’s how you can […]
Meet the Eco-Friendly Umbrella Alternative that’s Made of Ocean-Bound Plastic
Deirdre Horan, based in Pittsfield, Massachusetts, recognized the lack of prominent brands in the umbrella industry and the alarming issue of plastic pollution in our oceans. Motivated to address both, she launched Dri in 2023. Dri produces umbrellas made from ocean-bound plastics sourced from fairly paid workers in nations most affected by such pollution. With a dual mission of cleaning […]
Elevate Your Social Media Marketing with these Key Strategies
In today’s digital world, social media has become a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. However, with the ever-changing landscape of social media platforms and algorithms, it can be challenging to navigate and effectively utilize these channels for marketing purposes. To help you with that, we have prepared some proven strategies […]